Services
We translate your marketing goals into highly effective communications strategies. Often, the lines blur between advertising, public relations, and other marketing options. We can guide you through the maze, as we “think brand,” not just public relations. So we may end up improving your web site, or introducing you to important people we know, or advising you on organic sales strategies, or referring new clients to you. Your success is our priority.
Annual Reports, Graphic Production Supervision:
McLane Rieger Communications writes annual reports and brings in talented designers who know the corporate world well. We can oversee the entire process – interviewing top executives and writing the copy, designing a report that stands out, and supervising photography and printing. Annual report clients have included Mycogen, San Diego State University, the Federal Home Loan Bank, Varo Corporation, and many others.
Often, special events are a natural part of a public relations campaign. We can plan the event for you, or give you guidance as you plan it in-house. Receptions, press conferences, product introductions, luncheons, scavenger hunts and other team building events – we can make these run smoothly for you, so that you don’t have to worry about the big plans or the small details. And we don’t stay in the background. You’ll see us making introductions, taking pictures and helping to create a buzz as you enjoy the party.
At McLane Rieger Communications, we become such a part of our clients’ teams that sometimes they ask us to manage projects that are non-public relations related. We’re happy to do so! Perhaps it’s surveying the board of directors about the company’s strategic plans and presenting a report of the findings, or getting involved in internal projects. We perform these tasks on a project basis, as needed.
Are you ready for that media interview? We can help you prepare, and build your confidence in the process. We’ve been interviewed many times ourselves, and have conducted interviews in past media positions (yes, we have magazine experience). We can teach you how to control the interview, how to dress for the Sound Bite Industry (television), what you need to know before a radio interview, and most importantly, how to get YOUR message across. So whether it’s your time to shine or to be on the firing line, call McLane Rieger Communications.
Corporate Blog Development/Publicity & Buzz Marketing Through Blogs:
The purpose of blogs is BUZZ, or conversations and Web links that bounce from blog to blog and gather mass and impact. They can create exciting new opportunities for businesses. Blogs are search engine magnets as well, drawing new potential customers to your web site.
While only a small percentage of Fortune 500 companies now have blogs, that number will skyrocket in the next few years. Every three seconds, a new blog is born.
Blogs and buzz marketing help your brand become fascinating and newsworthy – through good old word of mouth advertising!
If you’re considering starting a blog for your business, we can help you sort through the confusion and get started. Blogs can inform, entertain, drive readers to take action, provide customer service, and expand your corporate culture.
858/831-0973 // jan@mclanerieger.com