Publicity and Media Relations
Publicity is not the only tool in the Public Relations toolbox, but it certainly is a crucial one. A keystone to any effective public relations program is a strong relationship with the media.
McLane Rieger Communications gains credible, respected press coverage for its broad range of clients – from California’s largest law firm to San Diego’s #1 Tour Company, from a global CPA firm to a non-profit that teaches children about classical music. Our clients represent various industries, including professional service firms, a golf manufacturer, healthcare and retail establishments, public and private companies, non-profits and couture fashion designers.
We get to know our clients, identify their strengths, and tell the world about them through the media. We have relationships with writers and editors in the electronic and print media. Reporters come to know us as a reliable resource and a well-spring of engaging storylines.
There are many types of publicity: product, corporate, philanthropic, short-term campaigns for projects or events, and long-term media relations for building a reputation. We find newsworthy angles and share them with the media.
“Energy flows where attraction goes,” Michael Bernard Beckwith once said. Call McLane Rieger when you want to attract new business through publicity. 858.831.0973, jan@mclanerieger.com