Crisis Communication

Ask Mattel, Jet Blue, Pepsi, Johnson & Johnson, Chrysler, Jack in the Box, Whole Foods, Wendy’s, Southwest Airlines and hundreds of other companies, and they can tell you how quickly a problem can turn into a disaster.

As sure as the sun will shine in Southern California, crises will occur when you least expect them. And when they do, you have to protect your employees, your customers, your brand and your reputation -- with no advance notice!

There are definite steps a company should and should not take when experiencing a crisis. McLane Rieger Communications guides its clients through those steps. Your customers’ confidence in you is at stake.

Smart companies prepare in advance through crisis management planning for the unexpected. Well-prepared executives handle crises much better than their counterparts in intense, high-pressure situations once disaster strikes. Reporters are at the door. There’s little time to think clearly about what to do. That should have been thought out long before something happens! Advanced planning softens the blow of any crisis.

Executives from 65 countries believe that it takes 3.2 years for a company to recover from a crisis that damages its reputation, according to a market research study by Burson-Marsteller. What is at stake?  Your profitability, competitive position, ability to keep good employees and attract new talent, and most of all, your corporate image.

Call McLane Rieger Communications for the answers when they matter most. With 20 years experience in the trenches managing crises, we’ve been there.